The Saint Plaza
Une plateforme d’hôtellerie de luxe, de congrès, de club privé et d’enseignement culinaire au cœur de la capitale fédérale.
Applied America développe The Saint Plaza avec son porteur de projet : elle réunit le capital et conduit le projet de la construction jusqu’à l’exploitation.
ConceptWashington, D.C.Hôtellerie · Adhésion · Éducation
- Investissement total
- $350M
- Revenus projetés
- ≈ $85M
- Emplois directs et soutenus
- 2,000–2,500
Investment and employment figures are sponsor-stated project plans; revenue is a modelled projection. Figures are not audited.
Aperçu et thèse de marché
Washington, D.C. is a top-tier hospitality market with demand drivers no other U.S. city shares: the federal government, the diplomatic corps, and the densest concentration of national associations, advocacy groups, and institutions in the country. The luxury segment is outperforming — luxury hotels posted RevPAR growth of roughly 4.4% — while the national construction pipeline contracts, limiting new competitive supply.
The global private members’ club market — roughly $32 billion in 2024 — is expanding fastest in wealth-dense, relationship-driven cities, and no U.S. city runs on membership and convening like Washington, where access and proximity are the currency. Recurring membership revenue is counter-cyclical and high-margin, and it anchors the demand base that lodging and events depend on.
A single property combining lodging, convening, a private members’ club, dining, and an accredited culinary school captures five reinforcing revenue streams — a flywheel a competitor building any one piece alone cannot replicate. The culinary school feeds the property’s own talent pipeline, builds brand and community goodwill, and creates a durable education asset in a market that prizes prestige.
Investment and revenue figures are planning estimates pending feasibility study.
Thèse d’investissement, risques et politiques
- Washington, D.C. — singular federal, diplomatic, and association demand
- Luxury RevPAR growing while the supply pipeline contracts
- Five reinforcing revenue streams within one property
- Counter-cyclical, high-margin membership revenue
- Hospitality demand cyclicalityMembership and association demand are counter-cyclical
- Development cost and timelineExperienced hospitality development with a phased opening
- Single-asset concentrationFive diversified revenue streams within the asset
- Pre-feasibility estimatesFigures are subject to a full feasibility study
- Opportunity ZonesCapital-gains treatment where sited in a qualified zone
- New Markets Tax CreditsFinancing support in eligible D.C. tracts
- D.C. hospitality & workforce incentivesLocal development and training programs
Program eligibility, availability, and terms vary by siting and are subject to confirmation with the responsible authority.
The integrated combined-use property is not delivered by any single-purpose developer; the partnership and siting support are what make the flywheel financeable in this market.
- Hospitality careers and an accredited culinary-school pipeline
- Local hiring and vendor commitments
- Convening and cultural benefit for the District
- 1Introductory call and mutual NDA.
- 2Access to the full data room, model, and feasibility materials.
- 3Structured term discussion — milestones, clawbacks, and community-benefit terms built in.
Plan opérationnel et déploiement du capital
Operational Plan
Indicative programme · 2026–2027Capital Plan
Indicative allocation · pending feasibilityFinances, impact et rendements
Illustrative model The economic-impact, credit and valuation metrics below are derived from the sponsor’s stated investment and jobs and the modelled revenue, using research-informed assumptions and the sources listed at the foot of this briefing. They are planning illustrations, not guarantees.
Economic & fiscal impact
Capital structure & credit
Illustrative valuation & returns
- Asset sale55%12× EBITDA
- Refinance & hold30%—
- Secondary sale15%11× EBITDA
Revenue ramp to stabilization
Illustrative ramp from commissioning to stabilized annual revenue of ≈ $85M. Actual profile depends on construction, offtake, and market conditions.
Against the portfolio
- Orion Standard$1.44B
- Helix Build$500M
- Aurofirm$400M
- Terraform America$375M
- The Saint Plaza$350M
- Prima Materia$350M
- Aurela Village$300M
- Circuit Talos$250M
- Nereus Aquaculture$100M
Planned capital for each of the 9 initiatives, as its brief states it — the first phase only, where the build is phased. This initiative is highlighted.
Sources & references
- Destination DC — visitor economy
- BLS — Leisure & hospitality
- U.S. Bureau of Labor Statistics — QCEW (wages & employment)
- U.S. Census Bureau — County Business Patterns
- IMPLAN — economic impact methodology
External links open third-party sites provided for reference only; inclusion implies no endorsement. Figures should be verified against primary sources and confirmed by feasibility study.
Illustrative model Sources & uses, sensitivity, and comparable multiples are derived from the base-case assumptions and sector benchmarks for demonstration; they are not guarantees and are subject to diligence and feasibility.
| Metric | Downside | Base | Upside |
|---|---|---|---|
| Levered IRR | 7% | 14% | 19% |
| MOIC | 1.3× | 1.9× | 2.4× |
| Min DSCR | 1.10× | 1.30× | 1.55× |
Downside / upside bracket the base case for demonstration; actual ranges depend on price, offtake, cost, and schedule.
- Luxury & lifestyle hospitality11–14× EV/EBITDA
- Private members-club operators12–16× EV/EBITDA
- This platform — modeled12× EV/EBITDA
Sector ranges are illustrative reference benchmarks, not specific transactions.